LinkedIn writing guides

Everything here is trained on data from Becky Isjwara — the gal behind The LinkedIn Studio — based on her analysis of 148 of her own LinkedIn posts and their actual performance data. No recycled tips, no guesswork.

Complete guide

How to Write LinkedIn Posts That Actually Perform

Eight patterns I found after analysing 148 of my own LinkedIn posts. Not recycled advice. Actual data.

Data analysis

The Ideal LinkedIn Post Length (Based on Real Data)

I analysed 148 of my own LinkedIn posts to find the character count sweet spot. The data is pretty clear.

Hook formulas

LinkedIn Hook Examples That Get 2x More Impressions

Personal story hooks outperform every other type by 2x. Here are the formulas that showed up in my data, with examples.