Score your LinkedIn post
Paste any post and see how it stacks up — trained on data from Becky Isjwara's analysis of 148 of her own LinkedIn posts. Free, no sign-up required.
Your post score will appear here once the story is transformed.
How the LinkedIn post scorer works
Most LinkedIn advice is the same five tips recycled by people who haven't looked at their own data in months (if ever). This scorer is different. Every rule is trained on data from Becky Isjwara, the gal behind The LinkedIn Studio, based on her analysis of 148 of her own LinkedIn posts and their actual impression numbers.
What we check
Where does this data come from?
I went through 148 of my own LinkedIn posts, ranked them by impressions, and compared the top 10 against the bottom 10. The patterns were surprisingly consistent. Post length, hook type, paragraph count, use of specific details. They all correlate strongly with impressions.
Frequently asked questions
How does the LinkedIn post scorer work?+
The scorer analyzes your post against 8 data-backed criteria trained on data from Becky Isjwara — the gal behind The LinkedIn Studio — based on her analysis of 148 of her own LinkedIn posts. It checks character count (sweet spot: 1,000–2,000), paragraph structure (top posts average 12), hook strength (personal story hooks get 2x reach), named people, first-person voice density, parenthetical asides, emoji usage, and specificity of details. Each criterion adjusts your score out of 100.
What is the ideal LinkedIn post length?+
Based on our analysis of 148 LinkedIn posts, the ideal length is 1,000–2,000 characters. Posts under 700 characters correlate with low engagement (bottom 10 posts averaged just 224 characters), while posts over 2,000 characters see diminishing returns. The sweet spot is around 1,200–1,800 characters.
What makes a good LinkedIn hook?+
The best-performing LinkedIn hooks start with a personal story. Openings like 'I was...', 'Last year, I...', or 'In March, I...' get 2x the impressions of other hook types. Capitalized first words also matter — capitalized hooks averaged 4,464 impressions vs 2,012 for lowercase hooks.
Is this LinkedIn post scorer free?+
Yes, the post scorer is completely free — no sign-up required. Paste any post and get an instant score with detailed feedback. If you want AI-powered fixes or the story extraction tool, those are available with a Pro subscription.
How many paragraphs should a LinkedIn post have?+
Top-performing LinkedIn posts average 12 paragraphs (short chunks of 1–2 sentences each). Low-engagement posts average only 2.7 paragraphs. Breaking your post into short, scannable chunks dramatically improves readability on mobile — where most LinkedIn browsing happens.